Saturday, July 3, 2010

Cook book makes a difference in Malawi

kitchen before

kitchen after

I have a friend who raises funds for the school meal program of the UN World Food Programme (WFP).  She visits Malawi on a regular basis and sent me these before and after pictures.

She launched the success formula Master Chefs for Home Chefs three years ago.  This is a cookbook that raises money for the School Meals programme of the WFP from the proceeds of the book sales. Through this program, WFP enables children to attend school where they will get at least one nutritious meal every day. 

It's a unique cookbook with fifty-two recipes - one for each week of the year - by famous master chefs.   With the sale of one cookbook, a child will get 40 nutritious meals at school.  More than 80,000 copies of the third edition have been sold in the Netherlands and Belgium.  Thanks to this result the World Food Programme can distribute more than three million school meals. 

All of this would not have been possible without the selfless effort of more than 52 international and local master chefs, as well as book designers, bookshops, communications, marketing and PR agencies and all others who helped to create, publish, promote and sell this book free of charge.

After three successful editions, a fourth of course cannot fail to appear. Master Chefs for Home Chefs 4 will include recipes from some of the world's most prestigious restaurants and chefs.  The cookbook will be published in several languages.  This year her aim is to sell the book in Austria, Italia, Belgium, Canada, Germany, the Netherlands, the UK and the United States.  Her goal is to sell enough copies of edition 4 to purchase at least ten million school meals. 

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